Wednesday, February 27, 2008

Nielsen and web tracking

Lately the popular auditing and tracking company ACN tried requesting their Television tracking households to allow them to track their cell phone usage and web usage. As anticipated a large proportion of the households refused. So now they have made it optional.

Although the Television track run by ACN is more popular and more reputed than those run by other (smaller, local companies) consumers would not want "so much nosiness" in their affairs.
Imagine feeling like Truman in the Truman show when he discovers he is "a soap character"

Also lately they had to close down another of their projects - Project Apollo which was tracking Radio listening habits thereby ending their alliance with a company whose forte was Radio tracks.

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