Constantly innovating...
Brands viz Lenovo, Renault, Google, Yum restaurants all have an innovation centre. No age barriers - all you need is to be able to think out of the box, get creative....constantly. This is what helps companies invent, innovate and engage customers. Gone are the days when the RnD folks in their glass cabins hardly interacted with the customer. A recent instance I can recall, is when a company selling hair oils and shampoos decided to home visit the consumer and was aghast to see that there were some who put shampoo on their hair few hours before actually washing it off. This one would never know had one not entered the household and done a customer contact.
Huge monies are spent on innovation rooms/ design studios - to make them inspiring....a green patch (to soothe the senses), ample pure air, lots of space, the evils viz coffee/ tea, may be an area to stimulate thought for the smokers. Every company has studios across the world, primarily because the same design may not work across the world. There is an element of customization; which is important and that local flavour gets added on when the studio is local to the selected market.
What is new today, is forgotten tomorrow. Life is truly fast paced
