Hey I bet I will get many more page views with this title for a post. However that is not exactly why I chose this title.
I recently read about this agency- Naked Communications which is headquartered in some place outside of Asia. As they state - "we don't pitch for clients and nor do we buy media". Well then what do they do?
They believe in simply understanding the clients problems and providing them solutions. Err! so what do agencies do...that's exactly what. Pitching for accounts and buying media is one way of providing solutions. Is it not?
Anyways Naked Communications considers setting shop in Mumbai shortly - so any of you waiting to providing solutions to client problems are free to apply. As for the rest what the hell have you been doing taking a brief from the client?!
Well sarcasm aside; a few examples of their work that they provided in the article -
And lastly - 360 deg advertising (which is definitely the buzz word today) is not something Naked believes. How would you like to be hounded all the while by a brand? I couldn't agree more.
I recently read about this agency- Naked Communications which is headquartered in some place outside of Asia. As they state - "we don't pitch for clients and nor do we buy media". Well then what do they do?
They believe in simply understanding the clients problems and providing them solutions. Err! so what do agencies do...that's exactly what. Pitching for accounts and buying media is one way of providing solutions. Is it not?
Anyways Naked Communications considers setting shop in Mumbai shortly - so any of you waiting to providing solutions to client problems are free to apply. As for the rest what the hell have you been doing taking a brief from the client?!
Well sarcasm aside; a few examples of their work that they provided in the article -
- The Nike ad - run run....where the ad incites the onlooker to run (across London)
- Dulux paint ad - where they moved the positioning of the Company from a paint manufacturer to a "Colour Chemist". They apparently found that 70% of those who get their homes painted, repaint some bit of it within the next month simply because they were not quite happy with the shade compatibility with the decor. After Naked suggested, the client got themselves a website which helps the customer to upload the pictures of their home and experiment with different shades online. I liked the idea.
- Nokia Nseries - Naked made Nokia place the phones in specialist music stores since they are marketing the product as meant for the music lover (why a mobile phone if you love music, is an ipod not good enough!)
And lastly - 360 deg advertising (which is definitely the buzz word today) is not something Naked believes. How would you like to be hounded all the while by a brand? I couldn't agree more.
