Lately I was reading about Amul, the cooperative brand that has made it really big in the last few years. It's future plans look promising with entry into categories viz low cal (sugar free) chocolates for the diabetics (who form 1% of the Indian population). Recently they have also launched Stamina - a milk drink with added vitamin C aimed at the physically active/ those inclined towards sports. It competes closely with Gatorade, Red Bull which although energy drinks are not milk based. It remains to be seen how Stamina performs in the market. Even their cold coffee and cold chocolate shake have caught on quite well among the youngsters.
Additionally their probiotic - sugar free ice cream has also been in the market for a few months. Although in this segment it competes with MD,KW, BR, Natural's, my personal opinion is that they are a winning brand. They win "hands down" on quality. Their promise of "real milk....real ice cream" actually translates to better VFM for the customer. They hold ~35% of the ice cream market.
I speak this not as a researcher or a reader but as an ice cream consumer. Having researched brands like KW in the past, I have always been the first to check out an ice cream variant when it is launched. Nothing or no one can beat Amul ice cream for the quality they offer at the price. I myself like BR too but the price is too steep. Amul infact offers a range of variants - their Take home packs have interesting flavours like litchi, spanish balls, fruit bonanza to name a few.
In addition to these categories, they are also present in the dairy products lines - milk, butter, ghee, milk based desserts viz gulab jamun, chocolate. Am sure Mr.Vyas and his team's drive for excellence will ensure that Amul garners more share in the Indian market.
Whoa Amul - truly the Taste of India.
Additionally their probiotic - sugar free ice cream has also been in the market for a few months. Although in this segment it competes with MD,KW, BR, Natural's, my personal opinion is that they are a winning brand. They win "hands down" on quality. Their promise of "real milk....real ice cream" actually translates to better VFM for the customer. They hold ~35% of the ice cream market.
I speak this not as a researcher or a reader but as an ice cream consumer. Having researched brands like KW in the past, I have always been the first to check out an ice cream variant when it is launched. Nothing or no one can beat Amul ice cream for the quality they offer at the price. I myself like BR too but the price is too steep. Amul infact offers a range of variants - their Take home packs have interesting flavours like litchi, spanish balls, fruit bonanza to name a few.
In addition to these categories, they are also present in the dairy products lines - milk, butter, ghee, milk based desserts viz gulab jamun, chocolate. Am sure Mr.Vyas and his team's drive for excellence will ensure that Amul garners more share in the Indian market.
Whoa Amul - truly the Taste of India.
