Has there ever been an instance in the recent past, when you had 'time at hand' and no tasks to be accomplished? I would be surprised if you said yes.
I remember, even until my b-school days I used to wait minutes at length to get that bus to class or to the place where we had some assignments to be done. Money was at a premium and no one cared much about time. Although time was important, its importance paled against money.
Today times have reversed - I would much rather spend that additional penny on fuel rather than waste time waiting. Earlier mom often wondered why I waste money on cabs....but today she understands that "Time is scarce".
It was not long back that I wrote a proposal for instant foods - understanding habits and attitudes of housewives towards the same. The key findings of the report were - the housewife thought that she did not want to seem uncaring and lazy by opting for instant foods, when she could go through the painstaking rigmarole to create the dish from scratch, "the maa key haathon ka khana" which the family appreciated.
Haven't times changed? Today she would consider herself smarter if she spent lesser time in the kitchen and more making money or even spending some quality time with her family. Time - such a rare commodity these days!
The products in the market all emphasise on how you could save time using them. A mobile phone with features such as push mail, voice mail, blue tooth, makes it possible to be accessible round the clock. Absolutely no question of 'wasting time'. Even while travelling people are busy at work.....punching away at their lappie buttons or following up over their cellular phones.
Earlier commute meant "peace between appointments". Today it only means "work while you are on the move".
This is great for India Inc which is growing at a formidable rate. But what about us......are we robots?....dont we need time to simply relax?
I wonder!
I remember, even until my b-school days I used to wait minutes at length to get that bus to class or to the place where we had some assignments to be done. Money was at a premium and no one cared much about time. Although time was important, its importance paled against money.
Today times have reversed - I would much rather spend that additional penny on fuel rather than waste time waiting. Earlier mom often wondered why I waste money on cabs....but today she understands that "Time is scarce".
It was not long back that I wrote a proposal for instant foods - understanding habits and attitudes of housewives towards the same. The key findings of the report were - the housewife thought that she did not want to seem uncaring and lazy by opting for instant foods, when she could go through the painstaking rigmarole to create the dish from scratch, "the maa key haathon ka khana" which the family appreciated.
Haven't times changed? Today she would consider herself smarter if she spent lesser time in the kitchen and more making money or even spending some quality time with her family. Time - such a rare commodity these days!
The products in the market all emphasise on how you could save time using them. A mobile phone with features such as push mail, voice mail, blue tooth, makes it possible to be accessible round the clock. Absolutely no question of 'wasting time'. Even while travelling people are busy at work.....punching away at their lappie buttons or following up over their cellular phones.
Earlier commute meant "peace between appointments". Today it only means "work while you are on the move".
This is great for India Inc which is growing at a formidable rate. But what about us......are we robots?....dont we need time to simply relax?
I wonder!
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