The news snippet read : "Hansa Research buys Oregon based US market research Co. GCR."
That, I thought sounded quite reassuring; an Indian firm buying a Global one. So far the research space in India has been dominated largely by MNCs like ACN, TNS, Kantar (IMRB/MB). It would interesting to see the reversal of trends.
The acquisition is understood to give Hansa a toe-hold into technology research and an entry into the US market research sector (total turnover stands at USD 7.72 bn) which is believed to be 70 times larger than that of the Indian counterpart(turnover stands at a mere USD 102 mn)
GCR customer base consists largely of companies in the tecnology and IT space, and includes MS,AMD, HP.
I say reassuring because inspite of having a good talent base in the Indian market research sector, the Indian agencies have been restricted to working as KPOs for international offices of Multinationals. This acquisition should probably see some action where talent gets adequately utilised rather than being a mere back stage operation.
That, I thought sounded quite reassuring; an Indian firm buying a Global one. So far the research space in India has been dominated largely by MNCs like ACN, TNS, Kantar (IMRB/MB). It would interesting to see the reversal of trends.
The acquisition is understood to give Hansa a toe-hold into technology research and an entry into the US market research sector (total turnover stands at USD 7.72 bn) which is believed to be 70 times larger than that of the Indian counterpart(turnover stands at a mere USD 102 mn)
GCR customer base consists largely of companies in the tecnology and IT space, and includes MS,AMD, HP.
I say reassuring because inspite of having a good talent base in the Indian market research sector, the Indian agencies have been restricted to working as KPOs for international offices of Multinationals. This acquisition should probably see some action where talent gets adequately utilised rather than being a mere back stage operation.
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