Tuesday, October 23, 2007

Nintendo - ingenious marketing

I have seen and read about marketing at its best. Now here's another example that goes to prove that there is no end to marketing a product. I have heard of medication and emotional support that goes to prevent ills of aging like dementia, alzheimer's; but only today did I read of games which serve a similar purpose.
Nintendo and some other video game companies have launched what they call "Brain games". These are targeted at grandpas and grandmas. They claim to cover a range of games that keep one mentally active and thereby reverse aging.
I read on to find out what games these are - some which found mentions in the article were mathematical, music, spelling /word associations. These games they claim help the brain to remain active and thereby prevent the aging diseases like dementia, memory loss from rendering an active human disabled, simply because of age.
That definitely required some ingenious thinking!!!

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